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  • Person:  an Is an individual in your Mobile Database.
  • Participant: Is Person who has 1 one or more mobile interactions (e.g., sent a text message) with the brand but has not yet subscribed to a Subscription List.
  • Pending Subscriber:  a Is a Participant who has been sent a prompt to join a Subscription List, but has not replied "Y".
  • Subscriber: Is Participant who is subscribed to one or more Subscription Lists.


  • Subscription List:  a Is a collection of Subscribers that have all subscribed to the same type of certain content.
  • Recipient List:  an Is an externally defined set of People who match the target for outbound content delivery.


  • Message:  an Is an individual communication sent to or from a PersonPerson.
  • Broadcast: Is Messagemessage sent to a set of Subscribers.
  • Standard Field -  MessageAre messages sent to a set of Subscribers.
  • Custom Field -  Messages sent Are messages sent to a set of Subscribers.
  • Tag Tag -  MessageAre messages sent to a set of Subscribers.