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  • Person: an individual in our databaseyour Mobile Database
  • Participant: a Person who has 1 or more mobile interactions (e.g., sent a text message) with the brand but has not yet subscribed to a Subscription List
  • Pending Subscriber:  a Participant who has been sent a prompt to join a Subscription List, but has not replied "Y"
  • Subscriber: a Participant who is subscribed to one or more more Subscription Lists


  • Subscription List: a collection ofof Subscribers that have all subscribed to the same type of certain content.
  • Recipient List: an externally defined set ofof Peoplewho  who match the target for outbound content delivery


  • Message: an individual communication sent to or from Persona Person
  • Broadcast: a Message sent to a set of Subscribers
  • Standard Field - Messages sent s sent to a set of Subscribers
  • Custom Field - Messages sent s sent to a set of SubscribersTag 
  • Tag - Message Messages sent to a set of Subscribers

Dates and Date/Time Values

All Date and Date/time values will be in the ISO8601 standard format. All Mobile Database time values will be reported in UTC (Zulu) time. The Mobile Database will accept date/time values with any valid offset and will convert the value to UTC (Zulu) time.

Example Dates


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Represents the Date April 5th, 2007.

Example Date/Times
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Represents the ate April 5th, 2007 at 2:30PM UTC

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