Platform Developer Documentation

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  • Person: an individual in our database
  • Participant: a Person who has 1 or more mobile interactions (e.g., sent a text message, downloaded an app) with the brand but has not yet subscribed to a Subscription List
  • Pending Subscriber: a Participant who has been sent a prompt to join a Subscription List, but has not replied "Y"
  • Subscriber: a Participant who is subscribed to one or more Subscription Lists

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