If the consumer makes a purchase, include the purchase variable to record that revenue and associate it with a mobile campaign.
Below is an example of how the URL will look once expanded on a site and the tags have been appended to the full URL, allowing you to detect it was a URL from a mobile campaign. Note: URL shortening will be applied, so this won’t be reflected in messages on an actual handset.
2. Use the Vibes URL shortener to shorten URLs in your messaging campaigns