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Custom Field: Are messages sent to a set of Subscribers.

 

Broadcast: Are messages sent to a set of Subscribers. 

Message: Is an individual communication sent to or from a Person.

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Pending Subscriber: Is a Participant that has requested to opt-in to a Subscription List, has been sent a prompt to join a Subscription List that has not expired, but has not yet confirmed their opt-in. 

Person: Is an individual in your Mobile Database. 

Recipient List: Is an externally defined set of Persons that is used to  target outbound content delivery. 

Standard Field: Are messages sent to a set of Subscribers.

 

 

Subscriber: Is a Participant who is subscribed to one or more Subscription Lists.

Subscription List: Is a collection of Subscribers that have all subscribed to the same type of certain content. 

Tag: Are messages sent to a set of Subscribers.

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