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  • Person: Is an individual in your Mobile Database.
  • Participant: Is a Person who has one or more mobile interactions, such as sending a text message, with the brand a company but has not yet subscribed to a Subscription List.
  • Pending Subscriber: Is a Participant who has been sent a prompt to join a Subscription List, but has not replied "Y".
  • Subscriber: Is a Participant who is subscribed to one or more Subscription Lists.

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