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  • Person: Is an individual in your Mobile Database.
  • Participant: Is a Person who has one or more mobile interactions, such as sending a text message, with the brand but has not yet subscribed to a Subscription List.
  • Pending Subscriber: Is a Participant who has been sent a prompt to join a Subscription List, but has not replied "Y".
  • Subscriber: Is a Participant who is subscribed to one or more Subscription Lists.


  • Subscription List: Is a collection of Subscribers that have all subscribed to the same type of certain content.
  • Recipient List: Is an externally defined set of People who match the target for outbound content delivery.


  • Message: Is an individual communication sent to or from a Persona Person.
  • Broadcast: Is a message sent to a set of Subscribers.
  • Standard Field: Are messages sent to a set of Subscribers.
  • Custom Field: Are messages sent to a set of Subscribers.
  • Tag: Are messages sent to a set of SubscribersSubscribers.