It is important that you send Catapult the relevant data about Subscribers in your CRM system to take full advantage of Catapult's extensive targeting and personalization capabilities. You can do this through a combination of API calls and callbacks to easily do the following:
- Easily keep Catapult in sync with your most current People data
- Have your system notified each time a Person is confirmed on a list or opts out of a list
- Have your system notified when data is exchanged between the two systems.
This topic provides the following API and Callback examples: