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It is important that you send Catapult the relevant data about Subscribers in your CRM system to take full advantage of Catapult's extensive targeting and personalization capabilities. You can do this through a combination of API calls and callbacks to easily do the following:

  • Easily keep Catapult in sync with your most current People data

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  • Have your system notified each time a Person is confirmed on a list or opts out of a list

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  • Have your system notified when data is exchanged between the two systems.  

This topic provides the following API and Callback examples:

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