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If Even though you use Catapult as your main Opt-in database, your CRM system contains your Subscriber data, so you need to use APIs and Callbacks to communicate between your systems and Catapult. Catapult does not collect additional data automatically, so if you want to take advantage of Catapult's extensive targeting and personalization capabilities, you can also use APIs and Callbacks to send Catapult the relevant data about Subscribers in your Customer Relationship Management (CRM) system. This will help you to do the following:

  • Easily keep Catapult in sync with your most current Persons data.
  • Have your system notified each time a Person is confirmed on a list or opts out of a list.
  • Have your system notified when data is exchanged between the two systems. 

Even though you use Catapult as your main Opt-in database, your CRM system contains your Subscriber data. Catapult does not collect additional data automatically, so you need to use APIs and Callbacks to communicate between your systems and Catapult.

These The following are some common situations where you can use a Vibes API or Callback.

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  1. When someone Subscribes using Catapult, you can use the Subscription Added Callback.
  2. When someone updates their preferences and personal data outside of Catapult, you can use the Update a Person API.
    Note: If there is custom data you want to store, you need to set up the custom fields ahead of time.
  3. When someone unsubscribes, you can use the Subscription Removed Callback.

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Note: When a Person adds a mobile number to your preference center, and you want to sign them up, you should go through the Web-Based Subscriber Management process as described in the previous scenario.

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