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{
 "person_id": "AB3423",
 "external_person_id": "542342",
 "mobile_phone": { "mdn": "2995551234", "carrier_code": "104" },
 "custom_fields": [{ {"name":"First Name", "value": "Steve", "type": "String"},
                    {"name": "Rewards ID", "value": "543557654", "type": "String"},
                    {"name": "Favorite Stores", "type": "Multi-Select", "value": [ { "id": "4", "name": "My Hardware Store" }, {"id", "12", "name": "Local Grocery"} ]
                  ]}
 "tags": [ {"name": "POWER_USER", "expiration_date": "2013-06-01" } , { "name": "VOTE_PARTICIPANT", "expiration_date": "2013-06-06" } ],
 "created_at": "2012-04-05T14:30Z",
 "updated_at": "2012-05-08T19:30Z"
}

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