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{
 "person_id": "AB3423",
 "external_person_id": "542342",
 "mobile_phone": { "mdn": "2995551234", "carrier_code": "104" },
 "custom_fields": { "first_name": "Steve",
                    "borthdate": "1950-12-01T00:00:00Z",
                    "rewards_id": "543557654",
                    "favorite_stores": [ { "id": "4", "name": "My Hardware Store" }, {"id": "12", "name": "Local Grocery"} ]
                  },
 "created_at": "2012-04-05T14:30Z",
 "updated_at": "2012-05-08T19:30Z",
 "url" : "/companies/:id/mobiledb/persons/:person_id"
}