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The Platform does not collect additional data automatically, so if you want to take advantage of its extensive targeting and personalization capabilities, you can also use APIs to send Vibes Mobile Engagement send the Platform the relevant data about Subscribers in your Customer Relationship Management (CRM) system. This will help you to do the following:

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Code Block
titleSubscription Added Callback
{
   "callback:id","DEF123",
   "event_id":"AB234SDFD234",
   "event_type":"subscription_added",
   "event_date":"2017-02-15T15:42:23Z",
   "delivery_attempt":"1",
   "subscription":{
      "person":{
         "id":"ABC123",
         "external_id":"ex1234",
         "url":"/companies/:id/mobiledb/persons/ABC123"
      },
      "subscription_list":{
         "id":"1234",
         "url":"/companies/:id/mobiledb/subscription_lists/1234"
      },
      "opt_in_date":"2017-01-15T15:34:52Z",
      "acquisition_campaign":{
         "id":"2342312",
         "url":"/companies/:id/campaigns/acquisition/2342312"
      },
      "url":"/companies/:id/mobiledb/persons/ABC123/subscriptions/1234"
   }
}

Note: If you need Catapult the Platform to call a pre-existing API, the Vibes Mobile Solutions Group can create a custom integration solution for you.

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When a Person opts out via their mobile device, Catapult the Platform will send your system a notification that they are no longer a mobile Subscriber, as shown in the following example. 

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