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The Platform does not collect additional data automatically, so if you want to take advantage of its extensive targeting and personalization capabilities, you can also use APIs to send Vibes Mobile Engagement send the Platform the relevant data about Subscribers in your Customer Relationship Management (CRM) system. This will help you to do the following:

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{
   "callback:id","DEF123",
   "event_id":"AB234SDFD234",
   "event_type":"subscription_added",
   "event_date":"2017-02-15T15:42:23Z",
   "delivery_attempt":"1",
   "subscription":{
      "person":{
         "id":"ABC123",
         "external_id":"ex1234",
         "url":"/companies/:id/mobiledb/persons/ABC123"
      },
      "subscription_list":{
         "id":"1234",
         "url":"/companies/:id/mobiledb/subscription_lists/1234"
      },
      "opt_in_date":"2017-01-15T15:34:52Z",
      "acquisition_campaign":{
         "id":"2342312",
         "url":"/companies/:id/campaigns/acquisition/2342312"
      },
      "url":"/companies/:id/mobiledb/persons/ABC123/subscriptions/1234"
   }
}

Note: If you need Catapult the Platform to call a pre-existing API, the Vibes Mobile Solutions Group can create a custom integration solution for you.

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When a Person opts out via their mobile device, Catapult the Platform will send your system a notification that they are no longer a mobile Subscriber, as shown in the following example. 

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• Subscription Added Callback – For a new Subscriber through a Catapult Vibes Mobile Engagement Platform landing page or SMS opt-in.
• Subscription Removed Callback – Opting out Subscribers.
• Add Person API Call – How to add data about your Subscribers.
• Update a Person API Call – Updating data about your Subscribers.