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It is important that you send Catapult the relevant data about Subscribers in your Customer Relationship Management (CRM) system to take full advantage of Catapult's extensive targeting and personalization capabilities. You can do this through a combination of Application Program Interface (API) calls and callbacks to do the following:

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When a Person adds a mobile number to your preference center, and you want to sign them up, you should go through the Subscriber Sign-up Through a Mobile Phone process as described in the previous scenario.

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When a new Subscriber comes into your mobile database through a Catapult landing page or Short Message Service (SMS) opt-in, your CRM system can receive a callback to an API endpoint.

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Note: If you are unable to update by ID and only have the Mobile Directory Number (MDN), then you can use the Add Person API call, and Vibes will merge the MDN's information with the existing person.

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