Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

  • Person: an individual in our database
  • Participant: a Person who has 1 or more mobile interactions (e.g., sent a text message, downloaded an app) with the brand but has not yet subscribed to a Subscription List
  • Pending Subscriber: Participant who has been sent a prompt to join a Subscription List, but has not replied "Y"
  • Subscriber: a Participant who is subscribed to one or more Subscription Lists

...