- Easily keep Catapult in sync with your most current Persons data.
- Have your system notified each time a Person is confirmed on a list or opts out of a list.
- Have your system notified when data is exchanged between the two systems.
Even though you use Catapult as your main Opt-in database, your CRM system contains your Subscriber data. Catapult does not collect additional data automatically, so you need to use APIs and Callbacks to communicate between your systems and Catapult.
These are some common situations where you can use a Vibes API or Callback.