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The following Vibes Mobile Engagement Platform terminology is commonly used when working with the Platform APIs and Callbacks.


  • Person: Is an individual in your Mobile Database.
  • Participant: Is a Person who has one or more mobile interactions, such as sending a text message, with a company but has not yet subscribed to a Subscription List.
  • Pending Subscriber: Is a Participant that has requested to opt-in to a Subscription List, has been sent a prompt to join a Subscription List that has not expired, but has not yet confirmed their opt-in.
  • Subscriber: Is a Participant who is subscribed to one or more Subscription Lists.


  • Subscription List: Is a collection of Subscribers that have all subscribed to the same type of certain content.
  • Recipient List: Is an externally defined set of Persons that is used to  target outbound content delivery.


  • Message: Is an individual communication sent to or from a Person.
  • Broadcast: Are messages sent to a set of Subscribers.
  • Standard Field: Are messages sent to a set of Subscribers. The field is defined and available to all companies, but the data is always specific to a company.
  • Custom Field: Data about a person that is custom to an account.
  • Tag: Are messages sent to a set of Subscribers.
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