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  • Person: an individual in your Mobile Database
  • Participant: a Person who has 1 or more mobile interactions (e.g., sent a text message) with the brand but has not yet subscribed to a Subscription List
  • Pending Subscriber: a Participant who has been sent a prompt to join a Subscription List, but has not replied "Y"
  • Subscriber: a Participant who is subscribed to one or more Subscription Lists


  • Subscription List: a collection of Subscribers that have all subscribed to the same type of certain content.
  • Recipient List: an externally defined set of People who match the target for outbound content delivery


  • Message: an individual communication sent to or from a Person
  • Broadcast: a Message sent to a set of Subscribers
  • Standard Field - Messages sent to a set of Subscribers
  • Custom Field - Messages sent to a set of Subscribers
  • Tag - Messages sent to a set of Subscribers
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