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  • Person: an individual in our database
  • Subscriber: a Person who is on one or more Subscription Lists
  • Pending Subscriber: a Person who has been sent a prompt to join a Subscription List, but has not replied "Y"


  • Subscription List: a collection of Subscribers that have all subscribed to the same type of certain content.
  • Recipient List: an externally defined set of People who match the target for outbound content delivery


  • Message: an individual communication sent to or from a Person
  • Broadcast: a Message sent to a set of Subscribers
  • Standard Field - Messages sent to a set of Subscribers
  • Custom Field - Messages sent to a set of Subscribers
  • Tag - Messages sent to a set of Subscribers

Dates and Date/Time Values

All Date and Date/time values will be in the ISO8601 standard format. All Mobile Database time values will be reported in UTC (Zulu) time. The Mobile Database will accept date/time values with any valid offset and will convert the value to UTC (Zulu) time.

Example Dates


Represents the Date April 5th, 2007.

Example Date/Times

Represents the ate April 5th, 2007 at 2:30PM UTC


Represents the date February 21, 2012 at 8:30PM UTC (Which is 3:30PM EST)

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