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Date-Trigged Automated Campaign 

High Purchase Amount Retargeting (Date-Triggered)

Personalized automated follow up message to consumers who spend a high amount 

Custom fields used

last_purchase_amount 

last_purchase_date 

Purchase Reactivation (Date Triggered)

Personalized automated message to consumers who haven’t purchase in specified amount of time 

Custom fields used

last_purchase_date  

Broadcast Campaign 

High Purchase Amount (Broadcast)

Personalized (non-automated) follow up message to consumers who spend a high amount

Custom fields used

last_purchase_amount 

last_purchase_date 


Purchase Reactivation (Broadcast)

Personalized message to consumers who have not purchased after a specific date 

Custom fields used

last_purchase_date  

Purchase Reactivation with Product Category (Broadcast)

Personalized message based on consumer activity targeting shopper who have not purchased after a specific date 

Custom fields used

last_purchase_date (when a consumer last purchased) 

last_detail_view_date (when a consumer last viewed) 

  • last_detail_category (what consumer viewed) 


Product Category Retargeting (Broadcast)

Personalized message based on consumer’s most recent product click 

Custom fields used

last_detail_category 


Product Purchased Retargeting (Broadcast)

Personalized message based on consumer’s most recent purchase 

Custom fields used

TBD “last_detail_category_purchased

 

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